Week 4 design challenge-FINISHED!

This week I challenged myself to create a business card for a fictional outdoor company.  I am happy to report that I am finished!

I had a basic idea of how I wanted my card to look, but it didn’t turn out how it looked in my head.  I’m actually happy how this one turned out.

Using Illustrator, I set up two 3.5″ x 2″ artboards, in portrait mode.  I chose the color RUST (HEX CODE #B7410E) as the main color.  I think that this color reminds me of cedar and the outdoors.  I used Creative Commons to search for an image of a cedar tree and applied a dabble effect to it in the stylize menu, as well as a drop shadow in a soft overlay. I then searched for a white textured background to use as a base for my card to add some texture to so it didn’t look so plain.  I used CANDARA and CENTAUR for the typography section.  I think that these two fonts work well together and are easy to read.  The back section of my card is where I found I had some trouble.  I didn’t want to cram a bunch of stuff here, but I also didn’t want to have a bunch of empty space.  So I went with a name, their name, address, phone and email here.  I think that it turned out well and if I were to add anything, it would be social media information or icons.

Cedar Tree Outdoors

Thanks for looking and see you next time for another challenge!

design

Ashley Welton View All →

Freelance Graphic Designer based in Cumberland County, Pennsylvania. I enjoy creating digital art, illustrations and photography. I also enjoy hiking, birding, cooking, reading, traveling and a nice bourbon or two.

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