Week 4 design challenge-FINISHED!

This week I challenged myself to create a business card for a fictional outdoor company.  I am happy to report that I am finished!

I had a basic idea of how I wanted my card to look, but it didn’t turn out how it looked in my head.  I’m actually happy how this one turned out.

Using Illustrator, I set up two 3.5″ x 2″ artboards, in portrait mode.  I chose the color RUST (HEX CODE #B7410E) as the main color.  I think that this color reminds me of cedar and the outdoors.  I used Creative Commons to search for an image of a cedar tree and applied a dabble effect to it in the stylize menu, as well as a drop shadow in a soft overlay. I then searched for a white textured background to use as a base for my card to add some texture to so it didn’t look so plain.  I used CANDARA and CENTAUR for the typography section.  I think that these two fonts work well together and are easy to read.  The back section of my card is where I found I had some trouble.  I didn’t want to cram a bunch of stuff here, but I also didn’t want to have a bunch of empty space.  So I went with a name, their name, address, phone and email here.  I think that it turned out well and if I were to add anything, it would be social media information or icons.

Cedar Tree Outdoors

Thanks for looking and see you next time for another challenge!


Ashley Welton View All →

Freelance Graphic Designer based in Cumberland County, Pennsylvania. I enjoy creating digital art, illustrations and photography. I also enjoy hiking, birding, cooking, reading, traveling and a nice bourbon or two.

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